{ "fields": [{ "title": "Which industry are you?", "name": "industry", "align": "row", "icon": "true", "type": "radio", "choices": [ { "label": "Creative", "value": "creative", "type": "button", "icon": "creative" }, { "label": "Education & Training", "value": "education-training", "type": "button", "icon": "education" }, { "label": "Hospitality", "value": "hospitality", "type": "button", "icon": "hospitality" }, { "label": "IT, Tech & Software", "value": "it-tech-software", "type": "button", "icon": "it" }, { "label": "Media & Publishing", "value": "media-publishing", "type": "button", "icon": "media" }, { "label": "Non-Profit", "value": "non-profit", "type": "button", "icon": "nonProfit" }, { "label": "Retail", "value": "retail", "type": "button", "icon": "retail" }, { "label": "Other", "value": "other", "type": "button", "icon": "other" } ] },{ "title": "Which of the following digital assets does your company have?", "name": "assets", "align": "row", "icon": "true", "type": "checkbox", "choices": [ { "label": "Company websites / eCommerce websites", "value": "websites", "type": "button", "icon": "websites" }, { "label": "Landing pages", "value": "landing-sites", "type": "button", "icon": "landingPages" }, { "label": "Social media", "value": "social-media", "type": "button", "icon": "socialMedia" }, { "label": "Blogs", "value": "blogs", "type": "button", "icon": "blog" }, { "label": "Applications", "value": "apps", "type": "button", "icon": "apps" } ] },{ "title": "Which of the following digital marketing channels is your company using? (select all that apply)", "name": "channels", "align": "row", "icon": "true", "type": "checkbox", "choices": [ { "label": "Company websites / eCommerce websites", "value": "websites", "type": "button", "icon": "websites" }, { "label": "Blogging", "value": "blogging", "type": "button", "icon": "blog" }, { "label": "Social media", "value": "social-media", "type": "button", "icon": "socialMedia" }, { "label": "Display advertising", "value": "display-advertising", "type": "button", "icon": "displayAd" }, { "label": "Search engine marketing (e.g. AdWords)", "value": "search-engine-marketing", "type": "button", "icon": "searchEngineAd" }, { "label": "Retargeting", "value": "retargeting", "type": "button", "icon": "retargeting" }, { "label": "Social media advertising", "value": "social-media-ads", "type": "button", "icon": "socialMediaAd" }, { "label": "Press releases", "value": "press-releases", "type": "button", "icon": "media" }, { "label": "SEO (Search engine Optimization)", "value": "seo", "type": "button", "icon": "seo" }, { "label": "Newsletters", "value": "newsletters", "type": "button", "icon": "newsletter" } ] },{ "title": "How often does your company publish new content? (e.g. blog posts, social media content, press releases, newsletters)", "name": "activity", "align": "column", "icon": "false", "type": "radio", "choices": [ { "label": "Never", "value": "1", "type": "button", "icon": "" }, { "label": "Once a year", "value": "2", "type": "button", "icon": "" }, { "label": "4-6 times per year", "value": "3", "type": "button", "icon": "" }, { "label": "Every month", "value": "4", "type": "button", "icon": "" }, { "label": "Weekly", "value": "5", "type": "button", "icon": "" }, { "label": "Daily", "value": "6", "type": "button", "icon": "" } ] },{ "title": "Which of the following metrics are actively followed in your company? (select all that apply)", "name": "insights", "align": "row", "icon": "true", "type": "checkbox", "choices": [ { "label": "Website traffic", "value": "website-traffic", "type": "button", "icon": "websiteTraffic" }, { "label": "Bounce ratio", "value": "bounce-ratio", "type": "button", "icon": "bounceRatio" }, { "label": "Mobile usage", "value": "mobile-usage", "type": "button", "icon": "mobileUsage" }, { "label": "Conversion", "value": "conversion", "type": "button", "icon": "conversion" }, { "label": "Page authority", "value": "page-authority", "type": "button", "icon": "pageAuthority" }, { "label": "Keyword rankings", "value": "keyword-ranking", "type": "button", "icon": "keywordRanking" }, { "label": "OR/CTR", "value": "or-ctr", "type": "button", "icon": "orCtr" }, { "label": "Impressions", "value": "impressions", "type": "button", "icon": "impressions" }, { "label": "Clicks", "value": "clicks", "type": "button", "icon": "clicks" }, { "label": "CPC (Cost-per-Click)", "value": "cpc", "type": "button", "icon": "cpc" }, { "label": "Followers", "value": "followers", "type": "button", "icon": "followers" }, { "label": "Likes and shares", "value": "likes-shares", "type": "button", "icon": "likesShares" }, { "label": "Mentions", "value": "mentions", "type": "button", "icon": "mentions" }, { "label": "Other", "value": "other", "type": "button", "icon": "other" } ] },{ "title": "When is the last time you made a change in one of your campaigns (e.g. pages, content, newsletters, ads), based on data?", "name": "big-data", "align": "column", "icon": "false", "type": "radio", "choices": [ { "label": "Never", "value": "1", "type": "button", "icon": "" }, { "label": "It's been a while", "value": "2", "type": "button", "icon": "" }, { "label": "This quarter", "value": "3", "type": "button", "icon": "" }, { "label": "Within a month", "value": "4", "type": "button", "icon": "" }, { "label": "Last week", "value": "5", "type": "button", "icon": "" }, { "label": "This week", "value": "6", "type": "button", "icon": "" } ] },{ "title": "Can you prove the value of your digital marketing channels?", "name": "kpi", "icon": "false", "type": "radio", "choices": [ { "label": "Yes", "value": "1", "type": "button", "icon": "" }, { "label": "No", "value": "2", "type": "button", "icon": "" } ] },{ "title": "What are the biggest digital marketing challenges that your company is facing? (select all that apply)", "name": "challenges", "align": "column", "icon": "false", "type": "checkbox", "choices": [ { "label": "Choosing the right channels", "value": "choosing-the-right-channels", "type": "button", "icon": "" }, { "label": "Producing enough quality content", "value": "producing-enough-quality-content", "type": "button", "icon": "" }, { "label": "Measuring what works and what doesn’t", "value": "measuring-what-works-and-what-doesnt", "type": "button", "icon": "" }, { "label": "Understanding the pricing and what we are paying for", "value": "understanding-the-pricing-and-what-we-are-paying-for", "type": "button", "icon": "" }, { "label": "Being limited by the tools and their features", "value": "being-limited-by-the-tools-and-their-features", "type": "button", "icon": "" }, { "label": "Getting help if we have issues", "value": "getting-help-if-we-have-issues", "type": "button", "icon": "" }, { "label": "Having an old-fashioned company culture", "value": "having-an-old-fashioned-company-culture", "type": "button", "icon": "" }, { "label": "Being brave enough to carry out the ideas", "value": "being-brave-enough-to-carry-out-the-ideas", "type": "button", "icon": "" }, { "label": "Other", "value": "other", "type": "button", "icon": "" } ] } ] }